Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.
Britvic partners with Bloom to introduce Tango Mango, an explosive new addition to the sugar-free Tango Editions lineup. The design features vibrant mango imagery and silver accents against Tango’s signature black.
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”
